For the World Cup, Lay's has introduced three new chip flavors.
A crispy gift has already been delivered to fans even though the World Cup doesn't begin for another few weeks.
Lay's has made a number of intriguing announcements in honor of this year's tournament, which will take place in Qatar in November and December.
To commemorate the athletic event, Lay's will first introduce three limited-edition chip flavors.
The trio of "internationally inspired flavors" consists of Wavy Carnitas Street Tacos, Bacon-Wrapped Jalapeo Poppers, and Adobadas.
In addition to launching three new flavors for snacking by fans, Lay's is also offering customers the chance to win soccer gear and even a trip to the World Cup final
as part of its Pass the Ball Challenge. Tina Mahal, senior vice president of marketing, noted that soccer is the fastest-growing sport in North America and
that this is the ideal time to enter the fray by providing our customers with fresh methods to enhance their FIFA World Cup experience.
All you have to do to participate in the Pass the Ball Challenge is buy specially marked Frito-Lay goods and scan the QR code.