Burger King announces a $400 million plan to upgrade its retail space and boost advertising.

QSR Burger King, a division of Restaurant Brands International., plans to invest $400 million over the next two years in an effort to increase sales and franchisee profitability.

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The business will spend $250 million on a "Royal Reset" and $150 million on advertising and digital initiatives to "Fuel the Flame."

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The company's "Royal Reset" strategy comprises high-end renovations and relocation, as well as restaurant technology, kitchen equipment, and building developments.

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A total of $120 million will be spent on advertising as part of the Fuel the Flame marketing effort, which will run until 2024.

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An additional $30 million will be used to support the brand's app and online sales channels.

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According to a statement from Restaurant Brands International (RBI), the company's modernization could close the gap

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between Burger King's comparable sales and those of competing brands by "attracting greater people to the brand over time."

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In order to dominate the market for burgers, breakfast, beverages, snacks, and plant-based items, Burger King is now concentrating on creating novel products.

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