Book Summary- The Brand Dependence Model by Ahmed AlAnsari

Being successful is one thing. But to continue being successful is another.

By not recognizing what might seem obvious, the taken-for-granted aspects of the manufacturing activities,

We might overlook a vital aspect that might be harmful to the brand.

By knowing our emotions and how they are triggered, 

we can increase our self-awareness, self-management, social awareness and relationship management.

Increasing our understanding of our emotional state enables us 

to make better decisions and take more appropriate actions in our lives.

The level of dependency is a crucial factor to consider especially in the current disruptive Era,

as what we depend on today might become outdated or no longer effective tomorrow.