A $10 billion lawsuit alleging racial discrimination against McDonald's.

Media magnate Byron Allen has filed a $10 billion lawsuit against McDonald's, which the fast food chain will have to defend.

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According to CNN, this is in response to a claim that the fast food juggernaut does not use Black-owned media companies for its advertising.

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Last Monday, a federal court said that Allen and his business, Allen Media Group, might attempt to demonstrate in court that the major fast food chain broke civil rights statutes.

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In a recent press release, Allen claimed that of McDonald's $1.6 billion yearly advertising spend, just $5 million genuinely supports Black-owned media.

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Additionally, Allen claims that the well-known company has demoted his TV networks to a "African American tier."

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This, he claims, has a significantly lower advertising budget and denies the channels millions in yearly revenue.

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In response, McDonald's attorney Loretta Lynch stated that the facts will show that the business does not discriminate.

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By 2024, McDonald's plans to expand its advertising with Black-owned businesses from 2% to 5% of total spending.

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In December of last year, the fast food restaurant company declared that discrimination had no place there.

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